JoAnn Peroutka Marketing Solutions
About Services Project Highlights Affiliations Baltimore Collegetown Network
Vangel Paper Inc.
Vangel’s longer-term marketing strategy was to bring its online and print presence up to today’s standards while developing a means of distinguishing itself from the competition.
Project Scope
  • Competitor and peer analysis
  • Stakeholder interviews and surveys
  • Creative concepting
  • Content development and copy editing
  • Project management

Competitor and peer research underscored that Vangel’s local ownership and industry-leading attention to security were key differentiators. The resulting brochure and website emphasize these factors and the use of color palette and leaf motif highlights the company’s commitment to customer service and the environment.

vangelpaper.com