Project Scope

• Theme development
• Subject interviews
• Materials review and collection
• Content development and editing
• Design review
• Project management

The report format was developed to showcase clinical and research highlights, as well as each partner and affiliate hospital. “Behind the Numbers” was selected as the report’s theme to illustrate the breadth of the entities’ impact on the region and the depth of expertise that makes it all possible. The in-house design team created a layout that brought to life the high tech, high touch environments and copy was kept to brief, manageable lengths so that the information was approachable and easily understood by medical and lay audiences alike.