Project Scope
- Competitor and peer analysis
- Stakeholder interviews
and surveys - Evaluation and recommendations
- RFP development
- Design review and selection
- Content development
and copy editing - Project management
Stakeholder interviews and surveys, as well as competitor and peer research, informed the site structure and navigation decisions. The winning design team was able to reference the earlier research to create new sites that brought to life the Maryland brand while providing access to alumni benefits throughout the institution.