Project Scope
- Competitor and peer analysis
- Stakeholder interviews
and surveys - Evaluation and recommendations
- Content development
and copy editing - Project management
In addition to updating the relevant information, the Graduate School was also interested in creating a more user-centric experience for prospective and current students. Extensive research with key stakeholder groups, as well as review of exemplar sites, provided clear indication of how the new site should function. This research was also invaluable in understanding the target audiences’ definitions of “too much information” and provided a refreshing view into how these users read and process content.