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JoAnn Peroutka Marketing Solutions
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UMBC Capital Campaign
For UMBC’s second capital campaign, the university requested printed pieces that would present the campaign goals in a manner that resonated with specific internal audiences, including alumni, parents, and faculty and staff.
Project Scope
  • Creative concepting
  • Profile interviews
  • Content development
    and copy editing
  • Art direction
  • Project management
The design was developed to fit within the campaign’s family of materials while presenting a look and feel that was attractive to these particular groups. Alumni and student profiles were used to highlight key giving opportunities and their direct results in a tone that was warm and compelling.
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