Project Scope

• Information architecture development
• User interviews
• Content development
  and copy editing
• Project management

The company sought a new look for its website, print collateral, and expo materials in anticipation of its annual conference calendar. Faced with the need to stand out in a sea of vendors at national and international meetings, a combination of bright colors, young faces, and brief but succinct text was used to impart the Learning Objects message. User-centric print brochures and case study one-sheets were developed to clearly and effectively engage readers in the software’s features and benefits. The new website provided more in-depth information on the products, as well as a forum to share usage ideas and best practices and at-your-fingertips information on getting started with the software.