JoAnn Peroutka Marketing Solutions
About Services Project Highlights Affiliations Johns Hopkins Institute for Policy Studies
Johns Hopkins Institute for Policy Studies
The Johns Hopkins Institute for Policy Studies wanted a multi-purpose annual report to use as a recruitment tool, as well as a chronicle of its ongoing research projects and programs.
Project Scope
  • Format development and design management
  • Image collection and selection
  • Materials review and collection
  • Content development and editing
  • Project management


The existing format was streamlined to include only highlights from the year’s projects, creating new space for an expanded section devoted to the Institute’s internationally-renowned Master’s in Public Policy Program. Photography was introduced to illustrate more tangibly the work underway and the faculty, students, and staff who make it happen. The page count of the printed report was reduced from 100 to 28—increasing its readability while reducing printing and production costs. Readers were encouraged to visit the Institute’s website for complete write-ups of each project and program.