JoAnn Peroutka : Marketing Solutions : Baltimore Collegetown Network

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Center for Art, Design and Visual Culture Colgate University Institute for Integrative Health Johns Hopkins Institute for Policy Studies Learning Objects Meyerhoff 20th Anniversary Project MUSE UMBC Graduate School UMMS/SOM Annual Report more project highlights	Baltimore Collegetown Network Baltimore Collegetown Network was interested in assessing the success of its current marketing campaign, which was in the final year of a 3-year plan, and developing a next phase of marketing initiatives based on this assessment. Project Scope Materials review and evaluation Identification and selection of focus group facilitators Survey instrument development and review Focus group instrument development and review Stakeholder interviews Recommendations development A series of focus groups with prospective and current college students was undertaken to test the existing marketing materials. An online survey was also developed for current undergraduate and graduate students to gain insights into the groups’ identification of Baltimore as a college town. Recommendations were developed and presented, along with the research findings, to Baltimore Collegetown board members and presidents of its member institutions.
8 Worthington Ridge Court / Reisterstown, MD 21136 / 410-833-2276 phone / 410-833-3080 fax / CONTACT